Search engine optimization (SEO) is a process of optimizing your website with the goal of improving your rankings in the search results and getting more organic (non-paid) traffic.
The history of SEO dates back to the 90s when search engines emerged for the first time. Nowadays, it is an essential marketing strategy and an ever-growing industry.
Search engine optimization focuses only on organic search results and does not include PPC optimization. Both SEO and PPC are part of Search Engine Marketing.
The search engines are used by internet users when they are searching for something.
And you want to provide the answer to that something. It doesn’t matter whether you sell a product or service, write a blog, or anything else, search engine optimization is a must for every website owner.
To put it simply:
SEO is all the actions you do to make Google consider your website a quality source and rank it higher for your desired search queries.
Note: Although SEO stands for “search engine optimization”, with the current dominance of Google, we could simply use the term “Google optimization”.