Analytics Reporting
Google Analytics Reporting (GA4 Only)
Google Analytics 4 (GA4) is a service that allows you to measure traffic and engagement across your websites and apps. It collects event-based data from both websites and apps to better understand the customer journey. GA4 provides marketers with more flexibility and a means to predict user behavior while upholding user privacy.
GA4 has replaced Universal Analytics. On July 1, 2023, GA4 will become the default version of Google Analytics. Standard Universal Analytics properties have stopped processing new data. To maintain your website measurement, you’ll need a Google Analytics 4 property.
GA4 properties use a Google tag ID, which usually starts with “G-“. Universal Analytics properties used a Tracking ID, which starts with “UA-“.
Adobe Analytics Reporting
Adobe Analytics is a cloud-based software that helps businesses measure and understand the impact of their customer interactions. It uses a variety of tools, including web analytics, marketing analytics, predictive analytics, and multi-channel data collection. Adobe Analytics can be used as a standalone product or as part of the Adobe Experience Cloud.
Adobe Analytics collects data from almost every device connected to the web, including websites, mobile apps, other web services, and offline sources. It uses this data to generate reports and analyses.
Adobe Analytics can help businesses:
- Increase the effectiveness of marketing campaigns
- Improve return on investment
- Locate the best sources of targeted traffic
- Optimize overall marketing activity
- Build better customer experiences
Adobe Analytics uses machine learning and artificial intelligence (AI) with a user-friendly, drag-and-drop interface.
Matomo Analytics Reporting
Matomo is a free and open-source web analytics platform that provides tools for tracking and analyzing website traffic. It was formerly known as Piwik Analytics. Matomo is used on over 1.4 million websites in over 190 countries and is translated into over 50 languages.
Matomo is an open-source platform, which means it is freely available and can be self hosted and modified. It is maintained and updated by the user community. Matomo offers a high level of customization. You can extend Matomo with plugins, including free and paid premium plugins. You can also build your own plugin or get the experts to build it for you.
Matomo has two different hosting options: cloud and on-premise. It values privacy protection, 100% data ownership, and no data sampling.
Matomo was rebranded from Piwik Analytics in 2018.
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Mixpanel Analytics Reporting
Mixpanel is an event analytics service company that tracks user interactions with web and mobile applications. Data collected is used to build custom reports and measure user engagement and retention. Mixpanel works with web applications, in particular SaaS, but also supports mobile apps.
Hotjar Analytics Reporting
Hotjar’s features allow website owners to see how users interact with their site and gather feedback. This information can help website owners improve the user experience.
Hotjar’s tracking code is installed on a site to collect data. The code collects data and sends it to a Hotjar account. Hotjar captures most user sessions, but it may not be possible to capture all site visitors.
Hotjar is used by digital analysts, UX designers, web developers, and product marketers.
Hotjar is a website analytics tool that provides insights into user behavior on a website or mobile application. Hotjar’s features include:
- Heatmaps
- Visual session recording
- Conversion funnel analytics
- Form analytics
- Feedback polls and surveys
- Usability testing
SimilarWeb Analytics Reporting
SimilarWeb is a web analytics and market intelligence platform that helps businesses gain insights into their website and their competitors. It provides information about audience engagement, demographics, and website traffic. SimilarWeb estimates the total amount of traffic different websites get. It allows you to see competitors’ top traffic sources, broken down into six major categories, including referring sites, social traffic, and top search keywords.
SimilarWeb is a cloud-based solution that helps businesses across finance, hospitality, retail, education, media and various other industries track the online activity of customers, prospects, partners and competitors.
SimilarWeb is an Israeli software development and data aggregation company that specializes in web analytics, web traffic and performance. It went public on the New York Stock Exchange in May 2021.
Microsoft Clarity Analytics Reporting
Microsoft Clarity is a free, open-source app that monitors user behavior on a website. It provides heatmaps, session recordings, and behavioral analytics to help you understand how visitors interact with your site. You can use these insights to improve the user experience.
Microsoft Clarity offers a variety of dashboards, heatmaps, and session replays that reveal which parts of your site get the most—and least—engagement. You can use these insights to understand user engagement (scroll depth, clicks), user frustrations (dead clicks, rage clicks), and insights into devices, operating systems, and more.
Microsoft Clarity is compliant with both GDPR and CCPA. It integrates with Google Analytics.
Some say that Microsoft Clarity is a valuable tool for tracking and analyzing user behavior. However, others say that the interface can be complex and there’s a delay in data processing.
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Frequently Asked Questions (FAQs)
When you are looking for a Digital Marketing Package, you should keep in mind the size of your business. If you are a small business, you may not need all of the services that a Digital Marketing company like BluClicks offers. You may be able to get away with just basic services, such as SEO or Web Designing.
A Digital Marketing Package can be expensive, and it may not be affordable for everyone. Packages vary in price, depending on the size and complexity of the project. Generally, smaller projects will cost less than larger ones.
If you are on a tight budget, you may want to look for a company that offers discounts or payment plans.
Yes we do, we consider every single requirement of our clients and then customize their package that best suits their needs.
Yes, you can do on your own, but it’s important to remember that it’s a long-term process that takes patience and diligence. Professional Marketing Services can help you stay on track and make sure your business on digital ground is performing at its best.
When it comes to Digital Marketing, there are a lot of things to think about. You need to make sure that your website is coded in a way that makes it easy for search engines to crawl, that you have quality content, and that you’re doing everything you can to get links from other websites. If all of this sounds like too much for you, or if you just don’t have the time to do it yourself, you may want to consider hiring an Digital Marketing agency.
Digital Marketing agencies have a lot of experience when it comes to optimizing websites for search engines, and they can help you get your website ranked higher than your competition. They can also help you create content that is more likely to rank well and generate traffic.
However, before you hire an Digital Marketing agency, make sure you do your research.
Small businesses should be careful not to spend too much on digital marketing services each month. While it is important to invest in website design and SEO, small businesses can quickly go over their budget if they’re not careful. It’s important to find a balance between the money you’re spending and the results you’re seeing.
If you’re just starting out, it might be a good idea to invest in some basic services and see how they work for you. As your business grows, you can then start investing in more expensive services.
